Necessity over Motivation: Make High Performance a Non-Negotiable

Updated: Aug 23, 2021

Do you want to know a quick secret?

You already know 70% of everything you need to know to become a high performer.

What you haven’t done is make it a necessity to complete them yet.

This is what the third High Performance Habit is about. Raising the Necessity of your high performance actions and taking them from “Nice to get done” to “Must be accomplished”.

Brendon defines Necessity as “The emotional drive that makes great performance a must instead of a preference”. You need to raise the Necessity around your performance if you want to defeat above average and become a high performer consistently long-term.

Necessity is composed of internal (Identity and Obsession) and External (Duty and Urgency) forces. In this newsletter, we will explore all four.


High Performers didn’t just wish, hope, and pray to become high performers. They set higher standards for themselves and commit to completing them with excellence. Over time, these higher standards become habits, and High Performance transitions from being what they do to being who they are.

As you seek to defeat above average, copy what High Performers. Don’t solely seek high performance as an output. Seek to make high performance a habit and integral to who you are. You want to begin to identify yourself as a High Performer.

A couple of ways to do this are:

  • Set goals and self-monitor your progress regularly. (This alone makes you 2.5 times more likely to achieve it)

  • Care about your performance and excellence more than anyone else. Strive to raise your own “game” daily.

  • Regularly check in with yourself to ensure you are living and working as a high performer.


High Performers don't get interested; they become obsessed. They want to be the best and are willing to do whatever is needed to make it happen.

High Performers focus longer and harder on their area of expertise than others. As you seek to defeat above average, become obsessed with your craft and improving it. Continually research new ways to tackle problems. Practice intensely and give all you have to give to get better in your desired area.

A couple of ways to do this are:

  • However much time you are spending learning about your craft, double it. This also echoes the 2x3x Mindset by Robin Sharma which states, “To double your income and your impact, triple your investment, including your time investment, in two core areas: your personal mastery and your professional capabilities.”

  • Get around people who are obsessed with the same things you are. If you can’t find any initially, watch documentaries or read books about people who have mastered a craft (e.g. The Last Dance, Tiger, Relentless by Tim Grover, and Steve Jobs by Walter Isaacson)


High Performance doesn’t just benefit you. It benefits others around you as well. We can quickly lose sight of this and the power that comes from it while doing the things it takes and identifying ourselves as a High Performer. But, when we remember, it unlocks tremendous power for us because we, as humans, typically will do more for others than we will do for ourselves. Use the steps below to increase your sense of Necessity through Duty to others.

  • Ask yourself, “Who needs me at my best right now?” This question will reframe what you are doing as being done for someone else.

  • Write down 5 benefits your High Performance has for others.


The last factor of Necessity are Deadlines. Falling in line with Parkinson’s Law which states, “Work expands to fill the time available for its completion", to raise the Necessity around a task's completion, give it a deadline. This forces you to fit the task into a continually shrinking “box” that motivates you to get it done quickly. If you want to ensure that something gets done, give it a deadline.


  • Set a deadline for you to perform all of the examples above.

  • Whenever you sit down at your workspace before you start working ask yourself “Who needs me at my best right now?”

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